Innovating Responsibly: AI in a Regulated World

Balancing Innovation in the Age of Regulation

As AI reshapes industries, balancing innovation with responsibility becomes crucial. Governance frameworks and evolving regulations worldwide are key to ensuring ethical, secure, and fair AI deployment across sectors.

The Rise of AI

Over the past few years, there has been an explosion of interest in AI. The hype cycle that we are currently experiencing was initiated by the launch of ChatGPT in November 2022. This event ignited industry interest in how AI could be used to:

  • Increase productivity
  • Improve the quality of services
  • Create new business models

Two and a half years later, we are moving beyond the stage of enterprises merely experimenting with AI, as more companies take AI solutions into production and begin to gain a return on their investments.

Challenges of Widespread AI Adoption

As the use of AI has become more widespread, challenges have emerged. Left unchecked, AI can:

  • Appear prejudiced
  • Express profanities
  • Hallucinate, leading to incorrect and damaging outcomes

Such negative experiences can be mitigated using guardrails and other governing controls.

The Importance of Understanding AI Decisions

In AI and machine learning, it is fundamental to understand how models create content or make recommendations. For example, in a healthcare setting, it is vital that AI is not influenced by a patient’s race, gender, or other demographic factors when making recommendations for care pathways.

AI Governance

AI governance refers to a set of processes used to ensure that AI is responsible—safe, ethical, secure, and fit for purpose. When such governance is applied alongside AI, we can ensure the technology is safe and controlled.

The Regulatory Landscape

As with many new technologies, government regulation of AI—guidance and laws dictating how AI should and should not be used—has not kept pace with its development and distribution. Some influential voices believe that regulation may restrict innovation in AI.

Currently, some jurisdictions, such as the European Union and China, have AI regulations in place, while others, like the United States, do not. Earlier this year, the US government rescinded an executive order that outlined its approach to AI regulation.

Responsible AI Usage

Regardless of whether businesses and government agencies operate within a regulated jurisdiction, there is a general impetus to use AI responsibly. This desire stems from the need to avoid:

  • Defamation
  • Security or data breaches
  • Legal challenges

As such, there is an increasing awareness of the risks associated with AI and the necessity of managing these risks. While AI regulations clarify what risks exist and provide frameworks to manage them, it is also possible to implement such risk management frameworks in unregulated countries to ensure ethical and responsible AI use.

Global Perspectives on AI Regulation

Many countries have expressed intentions to regulate AI, including India and the UK, with some beginning to invoke legislation. Nonetheless, many governments adopt a ‘wait and see’ approach, as regulation development is slow and they wish to understand the approaches of competitor economies.

Recent Developments in the US

Earlier this month, the US government issued guidance to its agencies, instructing them to innovate with AI responsibly to improve public services. The guidelines emphasize the need to:

  • Catalog all AI in use
  • Risk assess each AI
  • Ensure higher-risk AI is managed within an appropriate governance framework

Conclusion

As the jurisdiction becomes regulated or otherwise, the guidance for ensuring responsible AI continues to clarify. Risk management through governance frameworks can ensure that AI remains ethical, secure, safe, and legal, facilitating responsible innovation. As we explore, experiment with, and embed AI into industry and society, we can strive for equity and fairness as we build for the future.

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