AI Regulations Transforming the Automotive Landscape

AI Act and the Automotive Industry – Where does the road lead?

The AI Act introduces a transformative regulatory framework aimed at the integration of artificial intelligence within the automotive industry. As AI technologies advance, they enhance the capabilities of automated and assisted driving systems, but they also introduce a range of risks that could impact individual rights and safety on the road.

Current Legal Framework for AI in the Automotive Industry

Autonomous and automated vehicles (AVs) in the EU are governed by various regulatory frameworks. Key regulations include the Type-Approval Framework Regulation (TAFR), which focuses on automotive standards, and the General Product Safety Regulation (GPSR), which addresses product safety concerns.

Under TAFR, vehicles must undergo a type-approval process to ensure compliance before market entry. Additionally, the United Nations Economic Commission for Europe (UNECE) standards are integrated into EU law to enhance safety and compliance.

While existing regulations address traditional safety issues, they do not explicitly cover AI-specific risks. However, AI use in the automotive sector also falls under regulations such as the General Data Protection Regulation (GDPR), particularly when personal data is processed by connected vehicles.

What Does AI Act Regulate?

Effective from August 1, 2024, the AI Act introduces a risk-based approach to regulation. AI systems classified as posing unacceptable risks, such as those involved in social scoring or real-time surveillance, are outright prohibited.

High-risk AI systems (HRAI) must adhere to stringent requirements, including:

  • Data security
  • Transparency
  • Human oversight
  • Robustness

These systems must undergo mandatory conformity assessments before they can be marketed, with ongoing monitoring throughout their lifecycle. Applications in critical infrastructure sectors, such as energy supply and justice, exemplify areas where HRAI regulations are crucial.

AI systems classified as very low risk will be governed by general guidelines and best practices without additional legal requirements.

Impact on the Use of AI in the Automotive Industry

AI is integral to many products and services within the automotive sector, particularly in autonomous and driver-assistance systems. It enhances vehicle intelligence by analyzing vast amounts of data to make informed driving decisions and monitor driver fitness and alertness.

Given the critical nature of in-vehicle decision-making, most AI-driven autonomous systems are expected to be classified as HRAI. However, non-safety-related AI applications may be classified as low-risk AI (LRAI).

The AI Act mandates that certain AI systems are classified as HRAI if governed by specific harmonisation legislation, such as TAFR and GPSR. This ensures that automotive-specific AI use remains primarily regulated by existing legislation, while HRAI provisions serve as overarching standards.

Compliance Requirements for AI Use Cases

While specifics regarding the revised TAFR and GPSR regulations are still pending, the HRAI and LRAI provisions in the AI Act provide an early indication of the regulatory demands facing the industry.

Under the high-risk classification, businesses must establish extensive documentation and monitoring processes, including:

  • Rigorous testing to eliminate potential biases
  • Transparency logs for decision traceability
  • Comprehensive quality assurance throughout the vehicle’s lifecycle

Dedicated teams, including external auditors, will be necessary to conduct risk assessments and ensure compliance, making adherence to the AI Act technically complex and resource-intensive.

Impact on Non-EU Companies

The AI Act applies broadly to AI systems introduced or used in the EU or European Economic Area (EEA), regardless of the provider’s location. This includes non-EU companies whose AI outputs are utilized within these regions.

For instance, a U.S.-based company must comply with the EU’s stringent high-risk AI requirements while also adhering to potentially less stringent regulations in its home country. This extraterritorial scope necessitates that automotive manufacturers and service providers entering the EU market address overlapping regulatory requirements.

Many businesses may opt to adopt the EU’s high standards globally, potentially leading to a harmonization of AI safety standards worldwide as other major markets align with EU principles.

More Insights

CII Advocates for Strong AI Accountability in Financial Services

The Chartered Insurance Institute (CII) has urged for clear accountability frameworks and a skills strategy for the use of artificial intelligence (AI) in financial services. They emphasize the...

Regulating AI in APAC MedTech: Current Trends and Future Directions

The regulatory landscape for AI-enabled MedTech in the Asia Pacific region is still developing, with existing frameworks primarily governing other technologies. While countries like China, Japan, and...

New York’s AI Legislation: Key Changes Employers Must Know

In early 2025, New York proposed the NY AI Act and the AI Consumer Protection Act to regulate the use of artificial intelligence, particularly addressing algorithmic discrimination in employment...

Managing AI Risks: Effective Frameworks for Safe Implementation

This article discusses the importance of AI risk management frameworks to mitigate potential risks associated with artificial intelligence systems. It highlights various types of risks, including...

Essential Insights on the EU Artificial Intelligence Act for Tech Companies

The European Union has introduced the Artificial Intelligence Act (AI Act), which aims to manage the risks and opportunities associated with AI technologies across Europe. This landmark regulation...

South Korea’s Landmark AI Basic Act: A New Era of Regulation

South Korea has established itself as a leader in AI regulation in Asia with the introduction of the AI Basic Act, which creates a comprehensive legal framework for artificial intelligence. This...

EU AI Act and DORA: Mastering Compliance in Financial Services

The EU AI Act and DORA are reshaping how financial entities manage AI risk by introducing new layers of compliance that demand transparency, accountability, and quantifiable risk assessments...

AI Governance: Bridging the Transatlantic Divide

Artificial intelligence (AI) is rapidly reshaping economies, societies, and global governance, presenting both significant opportunities and risks. This chapter examines the divergent approaches of...

EU’s Ambitious Plan to Boost AI Development

The EU Commission is launching a new strategy to reduce barriers for the deployment of artificial intelligence (AI) across Europe, aiming to enhance the region's competitiveness on a global scale. The...