Valve Tweaks and Clarifies AI Disclosure Rules for Steam
In a recent update, Valve has refined its AI disclosure rules for developers on the Steam platform, focusing on the use of generative AI tools in game development. This change aims to enhance clarity and compliance among developers regarding the use of AI technologies.
Disclosure Requirements
According to the new guidelines, developers are not required to disclose the use of AI-powered tools aimed at improving workflow efficiency. However, they must disclose specific categories of generative AI usage when such assets are integrated into the game or utilized in marketing material.
Categories of AI Use
When developers utilize AI in content creation, this disclosure applies not only to the game itself but also to related materials, including marketing assets and the game’s store page. Developers are required to:
- Fill out a text box detailing their use of AI tools.
- Check a box indicating if the game generates AI-created images, text, or other content during gameplay.
Clarity in Directives
These directives have undergone significant revisions, indicating Valve’s intention to provide clearer guidance to developers. This clarity is crucial as it helps developers understand their responsibilities regarding AI content and ensures compliance with the new rules.
As the gaming industry continues to evolve with the integration of AI technologies, these updates from Valve reflect an ongoing commitment to transparency and responsible development practices on the Steam platform.
