Usercentrics Acquires MCP Manager: Enhancing AI Governance and Consent Management
In a significant move to integrate privacy-led marketing into the realm of artificial intelligence, Usercentrics, a global leader in data privacy solutions, has announced its acquisition of MCP Manager, a cutting-edge governance platform designed for the Model Context Protocol (MCP). This strategic acquisition positions Usercentrics as the first major player to extend consent and data governance into AI-driven workflows, amplifying its role in the evolving landscape of data privacy.
Extending Privacy into AI Workflows
The acquisition aims to deliver a unified Privacy-Led Marketing Suite that effectively manages consent, preferences, and data governance across various platforms, including websites, apps, and AI agents. As AI agents increasingly shape customer engagement, incorporating consent into real-time interactions ensures transparency and aligns experiences with user choices. This not only fortifies user trust but also transforms compliance into a strategic differentiator for businesses.
CEO Insights on AI Governance
Donna Dror, the CEO of Usercentrics, emphasizes the urgency of AI governance, stating, “With this acquisition, we are defining how companies govern AI at a moment when compliance is no longer optional.” As the EU AI Act progresses towards enforcement, organizations must prioritize AI governance, moving it from an afterthought to a core component of their strategies. By merging Usercentrics’ privacy-led suite with MCP Manager’s governance capabilities, businesses can future-proof their AI initiatives, innovate rapidly, and maintain compliance without sacrificing trust.
Addressing Key Challenges
Despite the industry standardization of regular MCPs for connecting AI models to organizational systems, challenges remain. Issues such as AI agents accessing CRM data without appropriate consent checks pose significant risks. Usercentrics’ acquisition of MCP Manager introduces a policy-enforcement layer, providing a control plane for companies to monitor and manage how AI systems access and utilize data.
Michael Yaroshefsky, the founder of MCP Manager, who will now serve as Vice President of Artificial Intelligence at Usercentrics, states, “As businesses deploy AI agents that access real customer data, MCP is the natural enforcement point for consent and compliance.” With regulations coming into effect, a governed AI infrastructure is set to become the norm, positioning Usercentrics and MCP Manager at the forefront of this transition.
About MCP Manager and Usercentrics
MCP Manager, launched in 2025 from New York City, has quickly established itself as the only production-grade MCP gateway available, featuring observability, security, consent enforcement, and seamless deployment. The team comprises contributors to the official MCP specification and experts in AI security and governance.
Usercentrics has emerged as a global frontrunner in data privacy technology, facilitating over 2.4 million websites and apps across 195 countries. The company processes an impressive 8.8 billion user consents each month, turning trust into a competitive advantage for businesses in the digital economy.
Conclusion
The acquisition of MCP Manager by Usercentrics marks a pivotal step in enhancing AI governance and consent management. As businesses navigate the complexities of AI integration, this partnership promises to deliver robust solutions that prioritize user privacy while enabling responsible AI innovation.
