Poynter and Hacks/Hackers Partner to Align AI Adoption with Journalism Ethics
As the media landscape evolves due to the rapid adoption of artificial intelligence (AI), the need for ethical guidelines becomes increasingly critical. The collaborative efforts of Poynter and Hacks/Hackers aim to address this challenge, ensuring that AI technologies are implemented responsibly within journalism.
The Rise of AI in Journalism
Since the launch of ChatGPT in 2022, the news industry has faced a series of AI blunders that have eroded audience trust. Poynter is taking proactive steps to help journalists and media organizations navigate this new landscape. Through a combination of practical AI training, ethical guidance, and media literacy programs, Poynter is dedicated to promoting transparent and trustworthy AI adoption.
Establishing Ethical Guidelines
Poynter has previously hosted summits addressing the intersection of AI, ethics, and journalism. These events have facilitated the establishment of guidelines designed to encourage responsible innovation while minimizing risks to newsrooms’ reputations. In 2026, Poynter will partner with Hacks/Hackers to integrate AI ethics and literacy into various journalism events throughout the year.
Yearlong Conversations
According to Alex Mahadevan, director of MediaWise at Poynter, “AI isn’t standing still, and neither can our approach to ethics and AI literacy.” The partnership allows for continuous dialogue on these critical topics, adapting to the fast-paced changes in technology.
Workshops and Events
Poynter will design and deliver workshops, seminars, and public conversations focusing on AI ethics at Hacks/Hackers events, including the AI x Journalism Summit scheduled for May 2026 in Baltimore. This summit aims to expand its reach, attracting 300 participants compared to the previous year’s 200.
Importance of Ethics in AI
Burt Herman, co-founder of Hacks/Hackers, emphasizes the urgency of maintaining ethical standards amidst significant AI investments: “Society can’t afford to lose sight of ethics when using AI.” This partnership seeks to ensure that journalists are equipped to address pressing issues such as transparency, bias, and accuracy in news reporting.
Comprehensive Training Initiatives
Poynter’s efforts include several initiatives aimed at enhancing AI literacy among journalists. This includes:
- AI courses specifically designed for journalists and content creators.
- An AI ethics starter kit for newsrooms.
- The Talking About AI Newsroom Toolkit, developed with The Associated Press and Microsoft.
- The alt+Ignite AI literacy initiative, which has trained thousands globally.
A Shared Commitment to Trust and Accountability
The partnership between Poynter and Hacks/Hackers underscores a mutual commitment to uphold public trust, maintain editorial standards, and ensure democratic accountability in AI adoption. Paul Cheung, strategic adviser to Hacks/Hackers, states that the partnership aims to integrate ethics into daily newsroom decisions, fostering a culture of accountability.
Conclusion
As AI technology continues to transform journalism, the collaboration between Poynter and Hacks/Hackers represents a vital step toward ensuring ethical standards are not only established but also actively practiced. The future of journalism lies in its ability to adapt to technological advancements while maintaining the trust of its audience.
