LG Uplus Strengthens AI Compliance Amid New Legislation
On January 25, 2026, LG Uplus announced proactive measures in response to the enforcement of South Korea’s Artificial Intelligence (AI) Basic Act, which came into effect on January 22, 2026. The company is set to implement a comprehensive management system focusing on user protection and compliance across all AI services.
Commitment to User Protection
In accordance with the new law, LG Uplus has undertaken a thorough review of its AI services, emphasizing transparency and user rights. This includes a detailed examination of the obligations associated with Generative AI services under the AI Basic Act, such as the customer service center and the integrated membership application, U+one.
To enhance user awareness, LG Uplus has revised its terms of service and other user materials, ensuring that services powered by AI are clearly indicated. This initiative allows users to understand that AI technology is at the core of these services, thereby facilitating informed usage.
Employee Training and Compliance Framework
Understanding the importance of compliance, LG Uplus has implemented extensive training programs for all employees. This initiative aims to ensure that every staff member comprehends the legal requirements and adheres to them diligently.
Furthermore, the company plans to establish a risk management framework involving various departments, including the Chief Technology Officer (CTO), the information security center, and the legal office. This collaborative approach is designed to systematically manage compliance throughout the planning, development, and operational stages of AI services.
International Recognition
Earlier in June 2025, LG Uplus achieved certification for the international standard ISO/IEC 42001, which pertains to AI management systems. This certification underscores the company’s commitment to maintaining a globally recognized level of ethics and reliability in AI technology development and service operations.
Conclusion
An official from LG Uplus expressed that the enforcement of the AI Basic Act signifies a critical juncture that necessitates responsible use of AI technology, rooted in customer trust and innovation. The company’s initiatives reflect a strong dedication to complying with legal standards while fostering a safe and reliable AI ecosystem.
