China Issues Interim Measures to Regulate AI Anthropomorphic Services
On April 11, 2026, five national authorities in China, including the Cyberspace Administration of China, unveiled a set of interim measures aimed at regulating AI-powered anthropomorphic interactive services. These measures explicitly prohibit virtual companion services for minors, as reported by the Xinhua News Agency.
Overview of the Interim Measures
These interim measures, which will take effect on July 15, 2026, were jointly released by:
- Cyberspace Administration of China
- National Development and Reform Commission
- Ministry of Industry and Information Technology
- Ministry of Public Security
- State Administration for Market Regulation
The primary objectives of these measures include:
- Promoting the sound development and regulated application of AI anthropomorphic interactive services
- Safeguarding national security and public interests
- Protecting the legitimate rights and interests of citizens, legal persons, and other organizations
Encouragement of Innovation
The interim measures advocate for innovation in anthropomorphic AI services by employing an inclusive, prudent, categorized, and tiered regulatory approach. They aim to support:
- Technological research and development
- Orderly applications in cultural communication
- Companionship services for the elderly
Prohibitions and User Protection
These measures set forth clear prohibitions, including:
- Banning content that endangers national security
- Prohibiting materials that promote self-harm or suicide
- Preventing verbal abuse that could harm users’ mental health
Additionally, the measures prohibit:
- Excessive pandering to users that may induce emotional dependence or addiction
- Emotional manipulation that could lead users to make unreasonable decisions
Strengthening user protection is a key focus, with requirements for service providers to safeguard the rights of:
- Minors
- The elderly
- Personal information
Notably, virtual intimate relationship services, such as virtual relatives or companions, are strictly prohibited for minors. Services aimed at children under 14 years old must obtain parental or guardian consent.
Conclusion
These interim measures represent a significant step in regulating the burgeoning field of AI anthropomorphic services in China, addressing both innovation and the critical need for user protection, particularly among vulnerable populations.
