Building Trust in AI: Governance for Financial Innovation

Trustworthy AI: Risk-Ready Innovation for the Modern Controllership

Artificial intelligence is rapidly transforming controllership. However, as AI adoption accelerates, so do regulatory expectations and risk considerations. This article explores how finance leaders can implement trustworthy AI governance frameworks that balance innovation, compliance, and value in today’s evolving risk environment.

Understanding the Emerging AI Risk Landscape

As AI becomes embedded in financial processes, organizations face a new category of risks that extend beyond traditional technology and operational considerations. AI systems are increasingly attractive targets for cyberattacks, particularly as they rely on large data sets and interconnected environments. Additionally, sensitive financial and organizational data may be compromised through AI inference risks, where models reveal confidential information.

Beyond security concerns, organizations should also consider ethical and reputational risks. AI models can unintentionally enable biased or discriminatory outcomes if data or algorithms are flawed. Similarly, AI-driven tools can amplify disinformation or surveillance capabilities at scale, creating governance and public trust challenges.

Another growing concern is overreliance on AI outputs. While AI can significantly enhance productivity, excessive dependence without proper oversight may lead to inaccurate or unsafe decisions. Poorly aligned AI objectives may conflict with broader organizational goals, values, or human judgment, reinforcing the necessity for strong governance frameworks.

Navigating a Rapidly Evolving Regulatory Environment

Regulatory focus on AI risk management and governance is expanding globally, creating new expectations for finance and accounting functions. Recent polling of finance and accounting professionals indicates that over 80% expect AI-powered tools—such as AI agents and GenAI chatbots—to become standard components of the finance technology arsenal in the near future. Moreover, more than half of organizations report they are already deploying agentic AI or other advanced AI technologies.

Regulatory bodies worldwide are intensifying their focus on AI risk management and governance. As of 2025, multiple jurisdictions have introduced or proposed regulations designed to address risk and establish standards for AI transparency, accountability, and responsible development and use.

For controllership teams, this multifaceted and evolving risk landscape underscores the importance of embedding governance and risk management into AI adoption strategies and financial control environments from the outset.

PCAOB and SEC Guidance

The Public Company Accounting Oversight Board (PCAOB) emphasizes several critical considerations for organizations deploying AI within financial reporting and audit environments:

  • Maintaining appropriate human oversight over AI-generated outputs
  • Ensuring auditability and transparency of AI-generated content
  • Protecting data security and privacy throughout AI development and usage

The Securities and Exchange Commission (SEC) has also signaled increased scrutiny in several areas:

  • Preventing “AI-washing” or overstating AI capabilities in disclosures or investor communications
  • Strengthening risk disclosures related to AI usage and dependencies
  • Establishing AI-focused regulatory task forces to monitor emerging risks

Together, these developments reinforce the expectation that organizations treat AI governance as a core element of financial risk management.

Governing AI: Balancing Risk and Innovation

Effective AI governance should not slow innovation. Leading organizations are adopting what can be described as a “Goldilocks” approach—creating governance frameworks that are neither overly restrictive nor insufficiently controlled. When designed effectively, AI governance programs provide clarity, confidence, and control—enabling organizations to move faster, make more strategic AI investments, and unlock sustainable business value.

Core Principles for Building an Effective AI Governance Framework

To support responsible AI adoption while maintaining operational agility, organizations should consider several foundational principles:

  • Focus on speed-to-value: Starting with targeted use cases and lightweight governance processes helps organizations build early success and stakeholder buy-in.
  • Take a risk-based approach: Not all AI applications carry the same level of risk. Governance efforts should prioritize high-impact or high-risk use cases while enabling streamlined approval processes for lower-risk initiatives.
  • Design for flexibility and scalability: AI risk landscapes evolve rapidly. Governance frameworks need to be nimble, allowing organizations to refine policies and controls as technologies and regulations evolve.
  • Commit to continuous improvement: Organizations should regularly measure AI performance, evaluate governance effectiveness, and invest in enhancing technology capabilities to stay ahead of emerging risks.

Establishing Effective AI Governance Across the Three Lines

A successful AI governance program requires clear accountability across the three lines model, ensuring that risk management and oversight responsibilities are embedded throughout the organization.

First Line: Business and Operational Teams

The first line plays a critical role in implementing and monitoring AI solutions. Responsibilities include automating validation and monitoring processes through continuous testing. A key risk mitigation strategy is workforce upskilling, providing targeted AI training to promote responsible usage.

Second Line: Risk and Compliance Functions

Risk and compliance teams provide oversight by reviewing model documentation and risk assessments. Blending AI outputs with human review is a critical risk mitigation approach, ensuring that AI-generated insights can be understood and challenged when necessary.

Third Line: Internal Audit

Internal audit functions provide independent assurance and evaluate AI governance frameworks. Promoting a culture of continuous learning is essential for internal audit teams to stay current with AI technologies and risks.

Moving Toward Trustworthy AI

AI is reshaping controllership, offering unprecedented opportunities to improve efficiency and enhance financial decision-making. However, realizing these benefits requires a deliberate focus on governance, risk management, and regulatory alignment.

By adopting a balanced governance approach, controllership leaders can build trustworthy AI programs that accelerate innovation while mitigating risk and protecting organizational integrity. Successful controllership functions can help position finance as a strategic driver of trustworthy enterprise-wide AI transformation.

To further explore how to navigate the complexities of embracing trustworthy AI, consider listening to relevant webcasts on the topic.

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