AI Sustainability in Data Centres: Driving Efficiency and Ethical Design

How SAP Frames AI Sustainability in Data Centre Efficiency

As artificial intelligence adoption accelerates, the energy and environmental impact of digital infrastructure has moved to the forefront of sustainability discussions.

The World Economic Forum estimates that AI could reduce annual emissions by three to six gigatonnes of carbon dioxide equivalent by 2035, but only if the technology itself is developed and deployed responsibly.

AI and Sustainability at SAP

Against this backdrop, SAP has launched its whitepaper AI and Sustainability at SAP, outlining how the company applies AI across its products while reducing the environmental footprint of the infrastructure that supports it.

For data centre operators and digital infrastructure leaders, the document highlights the growing importance of energy efficiency governance and ethical design as AI workloads scale.

Designing AI with Data Centre Efficiency in Mind

A central theme of the whitepaper is the need to curb the energy intensity of AI systems, particularly as training and inference workloads drive higher-density computing environments.

SAP outlines how it optimizes all AI assets and processes under its direct operational control for energy consumption, linking efficiency gains directly to emissions reduction and cost control.

The company emphasizes that monitoring and proactive management of AI-related emissions must continue as infrastructure scales. This has direct implications for data centre design and operations, where power usage effectiveness and workload optimization increasingly shape sustainability outcomes.

SAP also positions responsible sourcing as part of this equation, aiming to create responsible AI data supply chains by engaging partners and external networks to ensure that models implemented by SAP are sourced and developed responsibly.

Governance and Ethics Alongside Infrastructure Growth

Beyond energy efficiency, SAP highlights governance as a critical pillar of sustainable AI deployment.

The company has established a Global AI Ethics Policy that sets rules for the development, deployment, use, and sale of AI systems, reflecting a broader trend toward aligning infrastructure growth with ethical and regulatory expectations.

Ensuring transparency, security, and accountability is becoming as important as meeting capacity and latency targets for data centre operators supporting enterprise AI platforms.

Business Value Driven by AI Workloads

The whitepaper outlines how SAP Business AI can help organizations translate large volumes of internal and external data into actionable sustainability strategies.

From a data centre perspective, this reinforces the link between compute-intensive analytics and enterprise reporting requirements.

SAP states that AI can help CFOs and CSOs generate sustainability reports in 80% less time compared with traditional approaches. For COOs, AI optimization algorithms can improve demand forecasting and supply chain efficiency across production plants and warehouses, driving more predictable workloads and infrastructure utilization.

Data Centres as Enablers of Sustainable AI

The whitepaper sits within a wider industry conversation about how large-scale digital infrastructure can grow responsibly.

Hyperscale data centres are increasingly expected to balance capacity expansion with commitments on energy sourcing, water use, and community impact.

Microsoft has outlined a similar stance through its Community-First AI Infrastructure programme, which sets expectations for how the company builds, owns, and operates its data centres.

This initiative includes commitments to cover electricity costs, replenish water used by facilities, and invest in local jobs and AI skills training.

In conclusion, SAP’s whitepaper positions data centres not just as passive enablers of AI but as active participants in sustainability outcomes through efficiency governance and ethical design.

More Insights

Revolutionizing Drone Regulations: The EU AI Act Explained

The EU AI Act represents a significant regulatory framework that aims to address the challenges posed by artificial intelligence technologies in various sectors, including the burgeoning field of...

Revolutionizing Drone Regulations: The EU AI Act Explained

The EU AI Act represents a significant regulatory framework that aims to address the challenges posed by artificial intelligence technologies in various sectors, including the burgeoning field of...

Embracing Responsible AI to Mitigate Legal Risks

Businesses must prioritize responsible AI as a frontline defense against legal, financial, and reputational risks, particularly in understanding data lineage. Ignoring these responsibilities could...

AI Governance: Addressing the Shadow IT Challenge

AI tools are rapidly transforming workplace operations, but much of their adoption is happening without proper oversight, leading to the rise of shadow AI as a security concern. Organizations need to...

EU Delays AI Act Implementation to 2027 Amid Industry Pressure

The EU plans to delay the enforcement of high-risk duties in the AI Act until late 2027, allowing companies more time to comply with the regulations. However, this move has drawn criticism from rights...

White House Challenges GAIN AI Act Amid Nvidia Export Controversy

The White House is pushing back against the bipartisan GAIN AI Act, which aims to prioritize U.S. companies in acquiring advanced AI chips. This resistance reflects a strategic decision to maintain...

Experts Warn of EU AI Act’s Impact on Medtech Innovation

Experts at the 2025 European Digital Technology and Software conference expressed concerns that the EU AI Act could hinder the launch of new medtech products in the European market. They emphasized...

Ethical AI: Transforming Compliance into Innovation

Enterprises are racing to innovate with artificial intelligence, often without the proper compliance measures in place. By embedding privacy and ethics into the development lifecycle, organizations...

AI Hiring Compliance Risks Uncovered

Artificial intelligence is reshaping recruitment, with the percentage of HR leaders using generative AI increasing from 19% to 61% between 2023 and 2025. However, this efficiency comes with legal...