Chip Partners with Sedric to Streamline Financial Promotions with AI-First Compliance
Chip, the UK-based digital wealth management platform, has initiated a partnership with Sedric, an AI-powered marketing and communications compliance excellence platform, to enhance its marketing compliance processes specifically for FCA-regulated financial promotions.
Transition to Real-Time Approvals
This collaboration enables Chip to transition from traditional, manual approval workflows—often taking weeks—to real-time, automated approvals powered by Sedric’s three-layer AI compliance engine. This shift results in a more efficient and collaborative process between compliance and marketing teams, facilitating faster campaign deployment and reduced overhead, all while maintaining alignment with the FCA’s Financial Promotion regulations.
“At Chip, we see compliance as a cornerstone of trust,” stated Alex Latham, Co-founder & Chief Marketing Officer at Chip. “Our partnership with Sedric helps us uphold that trust while working more efficiently by leveraging AI. Sedric’s platform allows us to manage approvals in real-time, removing the compliance bottleneck and ensuring our financial promotions remain compliant, consistent, and customer-focused.”
AI-Driven Oversight
By embedding AI-driven oversight into every stage of campaign development, Sedric assists regulated organizations like Chip in identifying and addressing potential risks early. This capability allows for the standardization of approvals and maintains visibility across all marketing assets. Consequently, teams can concentrate on growth while ensuring that every message adheres to regulatory expectations.
Fast Compliance Without Compromise
“Chip represents a new class of financial firms that refuse to trade speed for compliance,” remarked Sedric CEO Nir Laznik. “They’re proving you can move fast because compliance is built into operations, not bolted on after the fact. Sedric’s AI guardrails apply policy in real time, turning compliance into a continuous operating layer rather than a periodic review.”
Commitment to Operational Excellence
As a lean and fast-scaling organization, Chip’s adoption of Sedric reinforces its commitment to operational excellence and regulatory integrity. Together, the two companies are establishing a new standard for AI-enabled financial promotions compliance that supports innovation without compromise.
About Chip
Chip is recognized as one of the UK’s leading digital wealth management apps, empowering users to grow their wealth through smart automation, accessible investment products, and transparent financial insights.
About Sedric
Sedric is an AI-powered compliance platform designed to help financial institutions manage risk across communications and marketing. Given the rapid shifts in regulations and the exponential growth of content across various channels, traditional manual review processes are becoming inadequate.
Sedric employs agentic compliance—AI agents that execute multi-step oversight workflows across real-time calls, pre-approval reviews, and post-publication monitoring. Each organization receives a dedicated compliance model tailored to its regulatory and brand requirements, enabling higher accuracy, fewer false positives, and faster reviews.
In summary, the partnership between Chip and Sedric exemplifies a forward-thinking approach to compliance in the financial sector, leveraging cutting-edge technology to enhance operational efficiency while maintaining regulatory standards.
