The First Major US Law to Fight AI Harms and Deepfake Abuse
The Take It Down Act, passed by the House of Representatives on April 28, 2025, represents a significant step in addressing AI-induced harm and the abuse of deepfake technology. This bipartisan bill aims to criminalize non-consensual deepfake pornography and mandates that online platforms remove such content within 48 hours of receiving a notice.
Background and Context
The bill emerged in response to the growing prevalence of AI-created illicit imagery, which has surged alongside advancements in generative AI tools. The legislation is expected to be signed into law by President Trump, demonstrating a rare moment of consensus in a divided Congress.
Support for the bill has been widespread, garnering backing from both conservative and progressive factions. It passed with a remarkable 409-2 vote in the House, a clear signal of its bipartisan appeal.
Championing the Cause
The Take It Down Act was largely inspired by the experiences of two teenagers, Elliston Berry and Francesca Mani, who became victims of deepfake abuse. In October 2023, they discovered that AI software had been used to create fake nude images of them and their classmates, leading to a public outcry for action.
When traditional avenues for redress failed, Senator Ted Cruz took up their cause, drafting the legislation that would ultimately become the Take It Down Act. This initiative represents not just a political victory, but a profound acknowledgment of the trauma faced by victims of deepfake technology.
Legislative Journey
The path to passing the Take It Down Act was fraught with challenges, particularly
