EU Seeks Input on AI Transparency Guidelines

EU Launches Consultations on AI Act Code of Practice on Transparency

The European Union (EU) is taking significant steps to assist AI system developers and providers in adhering to the upcoming AI Act. To this end, the EU is working on creating comprehensive guidelines and a Code of Practice aimed at defining transparency obligations for specific categories of AI systems, particularly those involving biometric categorization and emotion recognition.

Consultation Process

The European Commission has initiated a consultation process to gather insights from various stakeholders involved in AI systems. This consultation is open until October 2nd and invites contributions from providers and deployers of AI technologies, including those that generate or manipulate content, such as deepfake technology.

Key participants in this consultation include:

  • Providers and deployers of biometric categorization and emotion recognition systems
  • Organizations that offer AI-generated content
  • Entities deploying systems that interact with users

Transparency Obligations

The forthcoming guidelines and code of practice will focus on the transparency obligations laid out in Article 50 of the AI Act. This article mandates that individuals should be informed when they are interacting with an AI system, which is crucial for mitigating risks associated with deception, impersonation, and misinformation.

For instance, deployers of emotion recognition and biometric categorization systems are required to notify individuals about their exposure to these technologies, especially during law enforcement activities. Similarly, providers of generative AI systems must clearly mark AI-generated content, ensuring users are aware they are communicating with an AI.

Stakeholder Participation

The consultation is open to a wide range of stakeholders, including:

  • Private and public sector organizations
  • Academic and research experts
  • Civil society representatives
  • Supervisory authorities
  • Citizens

The planned Code of Practice is intended to be a voluntary tool that ensures proper compliance with the transparency requirements. Stakeholders will be invited to participate in drafting the document and selecting leaders for the working groups. The first plenary session is expected to occur in early November, with the drafting process anticipated to conclude by June 2026.

Call for Participation

In addition to the consultation, the Commission has launched a call for expressions of interest to engage participants in developing the first Code of Practice specifically focused on Transparent Generative AI Systems, which is also open until October 2nd.

Regulatory Simplification

The EU is also working towards simplifying regulation to promote its technology industry, which includes streamlining the AI Act to facilitate innovation and adoption within the AI sector.

As the EU navigates the complex landscape of AI regulation, these consultations represent a proactive approach to ensure that stakeholders can contribute to a framework that balances innovation with accountability and transparency.

More Insights

Responsible AI Principles for .NET Developers

In the era of Artificial Intelligence, trust in AI systems is crucial, especially in sensitive fields like banking and healthcare. This guide outlines Microsoft's six principles of Responsible...

EU AI Act Copyright Compliance Guidelines Unveiled

The EU AI Office has released a more workable draft of the Code of Practice for general-purpose model providers under the EU AI Act, which must be finalized by May 2. This draft outlines compliance...

Building Trust in the Age of AI: Compliance and Customer Confidence

Artificial intelligence holds great potential for marketers, provided it is supported by responsibly collected quality data. A recent panel discussion at the MarTech Conference emphasized the...

AI Transforming Risk and Compliance in Banking

In today's banking landscape, AI has become essential for managing risk and compliance, particularly in India, where regulatory demands are evolving rapidly. Financial institutions must integrate AI...

California’s Landmark AI Transparency Law: A New Era for Frontier Models

California lawmakers have passed a landmark AI transparency law, the Transparency in Frontier Artificial Intelligence Act (SB 53), aimed at enhancing accountability and public trust in advanced AI...

Ireland Establishes National AI Office to Oversee EU Act Implementation

The Government has designated 15 competent authorities under the EU's AI Act and plans to establish a National AI Office by August 2, 2026, to serve as the central coordinating authority in Ireland...

AI Recruitment Challenges and Legal Compliance

The increasing use of AI applications in recruitment offers efficiency benefits but also presents significant legal challenges, particularly under the EU AI Act and GDPR. Employers must ensure that AI...

Building Robust Guardrails for Responsible AI Implementation

As generative AI transforms business operations, deploying AI systems without proper guardrails is akin to driving a Formula 1 car without brakes. To successfully implement AI solutions, organizations...

Inclusive AI for Emerging Markets

Artificial Intelligence is transforming emerging markets, offering opportunities in education, healthcare, and financial inclusion, but also risks widening the digital divide. To ensure equitable...