The EU AI Act, which defines four levels of risk for AI systems, aims to promote the uptake of human-centric and trustworthy AI while protecting fundamental rights. As machine-builders begin to integrate AI into their systems, compliance with this legislation will be crucial, particularly for high-risk AI systems employed as safety components.
This article discusses the importance of GDPR compliance and the implications of the EU AI Act for marketers. It highlights the need for transparency, consent, and ethical use of AI in marketing strategies to foster customer trust and avoid penalties.
The EU AI Act employs a risk-based approach to regulate AI systems, categorizing them into four tiers based on the level of risk they present to safety, rights, and societal values. At the top are unacceptable risk systems that are banned outright, while lower tiers include high-risk, limited risk, and minimal risk systems that require varying degrees of oversight and transparency.
The EU AI Act aims to be the first significant regulation focused on artificial intelligence, ensuring that AI systems in Europe are safe and fair. As the implementation timeline progresses, companies, especially startups, face challenges in complying with the evolving technical standards required by the Act.
The EU AI Act aims to be the first significant regulation focused on artificial intelligence, ensuring that AI systems in Europe are safe and fair. As the implementation timeline progresses, companies, especially startups, face challenges in complying with the evolving technical standards required by the Act.
The European Union has launched the AI Continent Action Plan to enhance its artificial intelligence capabilities by focusing on five key pillars, including building AI computing infrastructure and increasing access to quality data. The plan aims to foster innovation across various sectors and includes public consultations to gather input on related legislative acts.
The EU AI Act establishes specific obligations for employers using AI systems in the workplace to ensure the protection of workers’ rights. It prohibits certain high-risk AI practices, such as emotion recognition and biometric categorization, while also requiring transparency measures and the right to explanation for affected employees.
The EU AI Act aims to regulate energy consumption and transparency in AI technologies, responding to the growing demand for energy-intensive data centers. As AI’s energy consumption is projected to increase significantly, compliance with these new regulations will be crucial for businesses involved in AI development and usage.
On April 9, 2025, the European Commission adopted the AI Continent Action Plan, aiming to transform the EU into a global leader in AI by fostering innovation and ensuring trustworthy AI. The plan includes significant investments in AI infrastructure, the establishment of Data Labs, and the launch of strategies to accelerate AI adoption in key sectors.
The EU’s Community of Practice on Public Procurement of AI has published updated non-binding AI Model Contractual Clauses (MCC-AI) to assist public organizations in procuring AI systems. These templates are designed to align with the EU AI Act and provide guidance for both high-risk and non-high-risk AI systems.
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