Generative artificial intelligence (GAI) tools raise legal concerns regarding data privacy, security, and the preservation of prompts and outputs for litigation. Organizations must develop information governance policies to address the unique nature of GAI-generated data and ensure compliance with legal requirements.
The rise of artificial intelligence (AI) in digital marketing has transformed how businesses engage with consumers, emphasizing the need for responsible AI practices. By focusing on fairness, transparency, and ethical use, companies can foster trust and create more impactful experiences for their audience.
The European Union’s Artificial Intelligence Act aims to ensure that AI systems are developed and utilized responsibly while mitigating risks associated with misuse. By classifying AI systems into four risk levels, the Act establishes stringent requirements for high-risk applications and promotes ethical, transparent, and trustworthy AI use.
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