Day: February 20, 2025

Ethical AI in Digital Marketing: Building Trust and Transparency

The rise of artificial intelligence (AI) in digital marketing has transformed how businesses engage with consumers, emphasizing the need for responsible AI practices. By focusing on fairness, transparency, and ethical use, companies can foster trust and create more impactful experiences for their audience.

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AI Act’s Impact: A Threat to Copyright and Creative Rights

The EWC, ESCA, CEATL, and EU MEPs criticized the AI Act’s Code of Practice for neglecting the rights of cultural and creative professionals. Nina George, president of honour at the European Writers Council, described the TDM exemption as “devastating,” indicating a harmful shift in intellectual property rights.

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AI Act: A Catalyst for Global Regulatory Change

The AI Act represents a significant regulatory framework aimed at ensuring the safe development and implementation of AI technologies. It establishes a risk-based system for AI applications, categorizing them from unacceptable to minimal risk, thereby promoting responsible AI practices globally.

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Bridging the Gap: AI Governance Lessons from Robodebt

Building an effective high-integrity AI Management System requires integrating AI governance into existing organizational oversight rather than creating separate silos. The Robodebt scheme in Australia exemplifies how robust governance on paper can lead to catastrophic failures when disconnected from broader oversight processes.

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Building an Effective AI System Inventory

This article discusses how to effectively map out the key components of AI systems—models, datasets, interfaces, and agents—using a card system for governance. By documenting these elements, organizations can better understand the risks and dependencies within their AI systems to ensure responsible management and oversight.

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Mapping Your AI System Landscape

The post discusses the importance of understanding your organization’s AI landscape by creating an AI System Inventory to effectively govern and manage AI systems. It emphasizes the need for clear definitions, systematic mapping of capabilities, and awareness of potential misuse scenarios to ensure responsible AI deployment.

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